Name the two key figures in the founding of professional public relations.
What will be an ideal response?
Ivy Lee and Edward Bernays.
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The standard industry practice among public relations firms is to bill clients
A) at least double a person's salary. B) on a going industry rate mandated by the PRSA. C) at least three times a person's salary. D) commensurate with account managers in the current local marketplace. E) using a sliding scale based on the client's revenues.
Which type of speech is delivered without preparation?
A) impromptu B) manuscript C) memorized D) extemporaneous E) ineffective
What are the four strategies a speaker can use to promote the purpose of conversion?
What will be an ideal response?
Which event or social trend encouraged the growth of mass media research?
a) World War II b) Vietnam War c) Violence and sexual content in radio industry d) Increased competition among the media for advertising dollars