The high-low method provides a reasonable estimate of the fixed and variable costs as long as:
A. the high and low points reflect the general trend of the data.
B. the high and low points for both activity and total fixed costs are the same.
C. it uses eight or more points (instead of simply two).
D. at least one of the two points falls within the relevant range.
Answer: A
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Identify the factor that can be controlled by a company while entering a foreign market
A) country characteristics B) trade barriers C) country selection D) market growth
When selecting a target market, firms will be most successful if they
A. match the firm's competencies with a market segment's attractiveness. B. develop a strong communication plan. C. seek out opportunities to customize products. D. reposition the brand. E. decide between demographic and geographic segmentation methods.
Mass customization is:
a. serving the mass market with standard products b. serving the mass market with products tailored to individuals c. serving different segments with the same product d. serving different segments with different products e. none of the above
In the conflict model of decision-making, the decision style of ______involves either ignoring the decision completely or simply taking the first available course of action.
A. hypervigilance B. interdependence C. hypervigilance D. complacency