A vertical marketing system owned and operated by a single firm is called a(n) ________ channel system.
A. contractual
B. nonprofit
C. corporate
D. traditional
E. administered
Answer: C
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Which of the following statement about a value added (VA) activity is false?
a. VA will increase the value of a product or service. b. VA is not an actual production or service task. c. VA is an activity for which the customer will not be willing to pay extra. d. VA will reduce the amount of overhead cost.
If you do research, create a detailed outline, and avoid writing a complete presentation, this is a/an
A) Manuscript speech. B) Memorized speech. C) Extemporaneous speech. D) None of the above.
Carlos has just entered a networking event and looks around the room. Which of the following groups would indicate that Carlos could easily enter the group and make a contribution?
a. a medium-size group that is engaged in the talk of an obviously knowledgeable person b. a small group that is standing with shoulders apart and glancing occasionally to see who is in the room c. a small group that is actively discussing a topic d. a group of two people taking turns talking and are standing apart; occasionally, they interrupt each other to interject their opinion
Marketers can control the perception of potential buyers.
Answer the following statement true (T) or false (F)