Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You research the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on
A. customer relationship management.
B. building brand awareness.
C. increasing perceived value.
D. building brand associations.
E. increasing brand equity.
Answer: A
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