Which of the following is NOT one of the eight steps to measuring event sponsorship?
A. Establish solid strategies against which programming will be benchmarked and measure your programming and effectiveness against the benchmark.
B. Enhance, rather than just change, other marketing variables.
C. Set measurable and realistic goals; make sure everything you do supports them.
D. Pull Marketing 101 off the shelf.
E. Narrowly define objectives with specifics.
Answer: D
You might also like to view...
Kathleen regularly meets with and coaches each of her followers in hopes to help them reach their full potential. With some she is directive and with others she provides strong affiliation. Kathleen’s behaviors are an example of ______.
A. transactional leadership B. middle of the road leadership C. transformational leadership D. S4 in situational leadership
The spiral of silence theory suggests that ________
A) communications that work well depend on silence and nonparticipation of a huge, silent majority B) people seek out messages that are consonant to their own attitudes and avoid messages that are dissonant to their own attitudes C) public relations comes into play in the encoding and decoding stage of the communications process D) ideas evolve gradually to the public at large by moving in concentric circles from great thinkers to the politically inactive
Rewarding ______ cannot be allowed if managers want the incentive program to continue to work in the future.
A. performers B. success C. productivity D. nonperformers
The recording of the factory labor incurred for general factory use would include a debit to:
A) Factory Overhead B) Wages Payable C) Wages Expense D) Cost of Goods Sold