An advertising agency has printed brochures and pamphlets to promote a pool compnay's products. What is the fastest way to get them to the target audience?
a) Direct mail
b) Point-of-purchase
c) Outdoor
d) Print
ANS: a
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The central argument for allowing cameras in the courtroom is which of the following?
A. Court trials make for exciting media. B. Young people should be exposed to trials as an educational experience. C. A trial belongs to the public, not the participants in the trial. D. Advertising revenue for televised trials can help pay the cost of running the courts.
Why is it important for a speaker to know about the composition and size of today's post–World War II work force when preparing an informative presentation?
a. Today's audiences are larger and therefore need larger auditoriums. b. Analyzing and adapting to today's audiences are far more of a challenge than before. c. Workers today are much older. d. Language has changed, and speakers must therefore use language that is appropriate.
Of all the court cases you've read about in this chapter, which do you find the most important in terms of protecting media's First Amendment rights? Explain your answer.
What will be an ideal response?
What are the ingredients of an effective closing for counseling interviews?
What will be an ideal response?