Brand equity provides a financial advantage for a brand's owner because successful, established brand names have an economic value in the sense that they are ________.
A. intangible equity
B. durable goods
C. intangible assets
D. tangible assets
E. nondurable goods
Answer: C
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The ____________________ imposes liability on bars or taverns selling alcoholic beverages to an intoxicated person or to any person under the influence of an alcoholic beverage
Fill in the blank(s) with correct word
A good channel captain knows that
A. a traditional channel system works best. B. marketing functions can be shifted and shared within a channel but they cannot be completely eliminated. C. direct-to-customer channels usually cost less and perform more efficiently than indirect channels. D. some marketing functions can usually be completely eliminated by using short channels instead of long channels. E. None of these answers is correct.
Ladd throws a rock intending to hit Minh but misses and hits Nasir instead. On the basis of the tort of battery, Nasir can sue A) Ladd
B) ?Minh. C) the rightful owner of the rock. D) ?no one.
Courts apply a “reasonableness” test to determine if a warning adequately alerts consumers to a product’s risks.
Answer the following statement true (T) or false (F)