List the six criteria used in choosing brand elements
What will be an ideal response?
The six criteria are:
1. memorable
2. meaningful
3. likable
4. transferable
5. adaptable
6. protectable
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Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA that includes all SICA members except:
A) Honduras. B) Guatemala. C) Nicaragua. D) Panama. E) Costa Rica.
The “true and fair view” refers to:
a. the use of judgment to make financial statements useful. b. the same thing as “present fairly” in opinions of American auditing firms. c. the fact that financial statements are in accordance with GAAP d. the fact that financial statements are presented correctly in accordance with the law.
You should keep a caller on hold--no matter how long--instead of offering to call the customer back within a certain time frame.
Answer the following statement true (T) or false (F)
A primary disadvantage of using ________ in the needs assessment process is that the data obtained may lack detail.
A. observation B. surveys C. crowdsourcing D. interviewing