To be successful, a newsletter must be able to do things for its audience other media can't and it must convey information in some unique way so people will pay attention to it
Indicate whether the statement is true or false
True .
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Answer the following statement(s) true (T) or false (F)
1. On many TV shows, publicists are portrayed as manipulative and unethical, which requires PR professionals to counter this stereotype by educating clients about the value of PR. 2. A college student who is studying to become a PR professional would be able to join the PRSA, while a person who is already working as a PR professional could join the PRSSA. 3. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 4. Advertising relies on earned media, while public relations relies on paid media. 5. Corporate social responsibility is a voluntary action implemented by organizations that often improves an organization’s reputation with customers.
The penny arcade and home Victrola significantly promoted the diffusion of recorded music
Indicate whether the statement is true or false.
The speaker who proposes too drastic a change may be met with a
A) one-sided proposal. B) boomerang effect. C) Frisbee effect. D) multisided proposal.
What is a secret test?
A. a behavior strategically chosen to indirectly determine a partner's feelings B. a behavior strategically chosen to hide feelings from your partner C. a relationship test administered by a counselor or psychologist without the knowledge of either partner in the relationship D. an exercise in which partners explore their relationship, but the results are never revealed to either of them