Before the release of the newest iPhone by Apple Inc., an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example ofÂ
A. buzz marketing.
B. viral marketing.
C. electronic marketing.
D. sales promotion.
E. product placement.
Answer: A
Business
You might also like to view...
What are some risks associated with DDP?
Business
Market size, market growth rate, and e-commerce indexes are all part of
A. market factors. B. cluster analysis. C. trend analysis. D. market indicators.
Business
Explain in detail the functions of the customer relationship management process
What will be an ideal response?
Business
Which of the following would not usually be found in the articles of incorporation of a corporation?
a. The number of directors necessary for a quorum. b. The name of the corporation. c. The name and address of each incorporator. d. The number of authorized shares.
Business