Gerrard, the manager of a company, decides to conduct a survey on the motivation level of its employees. He lists out all 5,000 employees and picks 1,000 employees who can be contacted easily and are close to him
In this case, the type of sample used is a__________sample.
Fill in the blanks with correct word.
ANSWER: convenience
As Gerrard lists out all 5000 employees and picks 1,000 employees who can be contacted easily and are close to him, he is using a convenience sample. A convenience sample is a form of nonprobability sample using respondents who are convenient or readily accessible to the researcherâ€"for example, employees, friends, or relatives.
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