Advertising campaigns often make exaggerated or untrue claims and hope that at least some consumers will believe them. Think of an advertisement you have seen or heard lately that makes claims that are likely exaggerated or simply untrue. Describe the advertisement and highlight the suspect claim(s). Next, using at least three of the ideas presented in the text and/or class, discuss techniques of better listening that would keep the average consumer from falling for this advertisement. Make sure to explain how the advertisement takes advantage of these techniques.
What will be an ideal response?
Answers will vary.
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These characteristics of a twentieth-century press emerged during George Washington's two terms as president:
a. freedom to criticize an incumbent president without suffering retribution b. the ability to obtain information about government activities openly throughsources c. the ability to manage the press d. leaking information to the press e.all of these choices
What organizational pattern is reflected in the following main points?I. Society has become increasingly dependent on privately owned automobiles for transportation.II. More automobiles mean increased consumption of fossil fuels.III. Our depleted oil reserves will be exhausted within seventy-five years.
A. chronological B. cause-effect C. spatial D. problem-solution
Andre communicates in a way that is personally effective and socially appropriate; he has a high degree of ________
A) ?communicative competence. B) ?articulation. C) ?cynical. D) ?sincerity. E) ?credibility.
Which of the following steps is taken to reduce the risk of committing a Type I error?
a. Researchers adopt a conservative alpha level. b. Researchers increase their statistical power. c. Researchers use nonparametric statistics. d. Researchers can control the effect size.