Idle time is computed by using which formula?
a. Total time used – Total time available
b. Total time used + Total time available
c. Total time available – Total time used
d. Total time used / Total time available
c. Total time available – Total time used
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Which of the following statements is true about maximize net marketing contribution strategy?
A) It is an offensive core strategy. B) It results in inefficient use of marketing resources. C) It requires careful margin management. D) Its first step is to focus on optimal management of price-volume rather than margin-volume. E) It is most effective in very unattractive markets where the firm has a very weak competitive position.
Television and online media are better suited to marketers who
A) cannot afford to hire a full-service advertising agency. B) want to reach households primarily in remote, rural areas. C) sell products that can be ordered only online. D) have not been able to accurately identify their audiences. E) wish to show their products in action.
Donna is on vacation in 2002 in San Francisco. She is a professional photographer and would
like to take and sell some photographs of the Golden Gate Bridge. She wants her photographs to be copyrighted, but knows that there are already copyrighted photos of the Golden Gate Bridge taken from almost every angle. What must Donna do to obtain copyright protection for the photo? A) Take the photo, apply for copyright protection, and there will be a search to be sure her photo is not too similar to previously copyrighted photos B) Donna cannot get copyright protection because her idea to take a photo of the Golden Gate Bridge is not original. C) Take the photo, apply for copyright protection, and wait for the statutory period for anyone to file an objection D) Take the photo E) Take the photo and mark it as copyrighted with her name and the date
A firm's "relevant market for finding opportunities" should
A. be as large as possible. B. have no geographic boundaries. C. be bigger than the firm's present product-market-but not so big that the firm could not be an important competitor. D. be no larger than the firm's present product-market. E. be limited to products the firm already produces.