Identify the two critical components of the FTC's rules against deceptive advertising.
What will be an ideal response?
1) Advertising must be truthful and not misleading, with misleading ads sweeping up those in which relevant information is omitted, those that imply something that's not true and those in which any disclaimers or disclosures are not clear and not prominent enough for reasonable consumers to see, hear and understand them. 2) All claims made in advertisements must be substantiated such that, before disseminating an ad, advertisers must have a reasonable basis for any and all express and/or implied product claims, with claims relating to health and safety coming under even closer FTC scrutiny that typically requires proof by competent and reliable scientific evidence.
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Make effective choices in informative speaking The more information you can present on your topic, the more effective your speech will be.
Answer the following statement true (T) or false (F)
Rashid is responsible for taking care of his younger brother one afternoon a week, but he does not like to come across as an "authority figure" with his brother. Instead, he prefers to be viewed as a fun-loving brother. One afternoon, when his brother begins to jump on the couch for the fourth time, Rashid tells him to quit or the little brother won't be able to go to his favorite restaurant the next day for their uncle's birthday. Which of the following best describes the credibility of Rashid's threat?
A. It is not credible because Rashid does not control the outcome of the sanction. B. It is credible because the punishment is not something to be avoided. C. It is credible because Rashid seems willing to carry out the punishment. D. It is not credible because it is not a negative sanction. E. It is not credible because Rashid appears unwilling to invoke the punishment.
Which one of the following is not a characteristic of experiencing success in a hybrid public speaking class?
a. Determine your level of hybrid readiness. b. Manage your time effectively. c. Refrain from in-class and online participation. d. Establish a relationship with your instructor early on.
________ has contributed to the fact that a wider array of film writing has become available to the general public in the last decade
A) Independent zines B) The Internet C) Increased coverage in mainstream press D) all of these