Of the following, what is most important in considering the public relations value of a VNR?
A) Whether management will approve of the cost
B) Whether the VNR stresses local news angles
C) The news potential of the information
D) The availability of on-screen talent
E) The time it will take to produce it.
Answer: C
Communication & Mass Media
You might also like to view...
What type of support should a speaker use when addressing a diverse audience?
What will be an ideal response?
Communication & Mass Media
The use of a single color other than black on a newspaper page is called
a. "spot" color b. "single" color c. "uni-color" d. "strip" color
Communication & Mass Media
A product that makes money but eventually leads to losses is called a loss leader
Indicate whether this statement is true or false.
Communication & Mass Media
Explain the concept of similarity
What will be an ideal response
Communication & Mass Media