Of the following, what is most important in considering the public relations value of a VNR?

A) Whether management will approve of the cost
B) Whether the VNR stresses local news angles
C) The news potential of the information
D) The availability of on-screen talent
E) The time it will take to produce it.


Answer: C

Communication & Mass Media

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What will be an ideal response?

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What will be an ideal response

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Communication & Mass Media