A _____ is a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
A. brand mark
B. trademark
C. brand name
D. UPC
E. brand
Answer: E
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Calculate the cost advantage index if the percentage cost of goods sold by the business is 40% and the average percentage cost of goods sold by its top three competitors are 50%, 60%, and 70%, respectively
A) 20 B) 40 C) 57 D) 67 E) 80
When two brands of the same basic product deliver their respective promised quality, they are delivering ________
A) performance quality B) conformance quality C) unique quality D) accuracy quality E) customer support
Which of the following is true of trial courts?
A) They lack jurisdiction over criminal offenses against the state. B) They are the highest courts of authority in the United States. C) They are also known as inferior courts. D)They handle cases that are first instituted in them.
The management of Leitheiser Corporation is considering a project that would require an initial investment of $51,000. No other cash outflows would be required. The present value of the cash inflows would be $57,630. The profitability index of the project is closest to (Ignore income taxes.):
A. 1.13 B. 0.12 C. 0.87 D. 0.13