Regarding consumer product classes, a convenience product is to an emergency product as
A. an unsought product is to a specialty product.
B. a new unsought product is to a regularly unsought product.
C. a shopping product is to a heterogeneous shopping product.
D. a staple is to an emergency product.
E. a specialty product is to a homogeneous shopping product.
Answer: C
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A) mission-sharing B) need-satisfaction C) problem-solution D) stimulus-response
The term consumer packaged goods applies to a specific variety of products whose packaging is designed to protect or contain the product during shipping, at retail locations, and at the point of use or consumption
Indicate whether the statement is true or false
Which of the following statements is correct regarding partnerships?
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E-mail eliminates almost all of the nonverbal cues we're accustomed to seeing and hearing as we judge a message sender's intent
a. True b. False