Why are cable networks such as ESPN and Fox News more profitable than the Big Four broadcast networks?

A. Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue.
B. Cable networks have larger numbers of viewers than the broadcast networks.
C. Cable networks can charge more for advertising than the broadcast networks.
D. You can't fool me, the major broadcast networks make much more money than cable networks do.


A. Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue.

Communication & Mass Media

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Sky Captain and the World of Tomorrow was a significant movie for which of the following reasons?

A. It was the first major American movie to be filmed with all digital sets and backgrounds. B. It was the top grossing movie of 2004. C. It was the most positively reviewed movie of 2004. D. all of these

Communication & Mass Media

One way to demonstrate to your audience that your message is designed specifically for them is to

a. refer to previous audiences you have had. b. refer to recent news events but avoid historical references. c. avoid using audience members' names. d. refer to the town, city, or community in which you are speaking.

Communication & Mass Media

Identify the eight basic or primary emotions and describe how they fit into the model of the emotions

Fill in the blank with correct word

Communication & Mass Media

Develop a five-question funnel sequence for an interview on a soldier's experience in Iraq.

What will be an ideal response?

Communication & Mass Media