One major criticism of current public relations is that it _______________.?
a. ? represents the public interest at the expense of corporate interests
b. ? needs to conduct more research on audiences and the effectiveness of campaigns
c. allocates excessive funds to research and evaluation of the corporate environment?
d. ? ignores the usefulness of integrating new computer technologies in the campaigns
ANSWER:
b
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Our ______ communication challenge today is how to better understand groups with unique cultural identities in order to work interdependently to meet global challenges.
Fill in the blank(s) with the appropriate word(s).
A(n) _____ is a person’s own personal symbol system that includes and his or her unique pronunciations, grammar, and syntax.
a. noesis b. idiolect c. accent d. dialect
Answer: False The inverted pyramid structure places the main point of the story at the end
Indicate whether the statement is true or false
The two types of summaries are _________ and _________
Fill in the blank(s) with the appropriate word(s).