Marketers can prolong the lives of many products in the maturity or decline stages of the PLC, sometimes even moving these products back into the growth stage. How is this undertaken?
What will be an ideal response?
Marketers can change any element of the marketing mix, find new users and new market segments for its brands, change characteristics such as quality, features, style, packaging, or technology platforms, and so on.
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The Consumer Product Safety Commission is the federal administrative agency empowered to enforce the Food, Drug, and Cosmetic Act (FDCA)
Indicate whether the statement is true or false
Kelly is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list is referred to as a(n):
A. recommended set B. essential set C. informative criteria D. evoked set E. evaluative criteria
A ________ is a specialized state court that supervises the administration and settlement of estates
A) small claims court B) federal court C) tort court D) probate court
Mintzberg adopted a _______ view of strategy.
a. Top-down b. Logical incremental c. Bottom-up d. Sideways