In longitudinal studies, respondents often become sensitized to measure instruments after repeated interviewing, thus making the sample atypical. This is called

Fill in the blank(s) with the appropriate word(s).


the sensitization effect

Communication & Mass Media

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A follower who is a critical and independent thinker, highly engaged, and loyal to the leader is said to be ______.

a. a conformist b. alienated c. effective d. managing up

Communication & Mass Media

When you add pauses to emphasize a point, you are reinforcing ideas ________

Fill in the blanks with correct word

Communication & Mass Media

A speech topic such as, "Bob Marley was the most

influential reggae musician" is an example of a ___________. a) classical speech b) policy speech c) speech of fact d) value speech

Communication & Mass Media

Which organizational method is used in a speech with the following main points?I. Beijing and other major Chinese cities are plagued by massive traffic jams.II. To combat the problem, officials have reduced the number of days a car can be driven each week.

A. problem-solution B. analytical C. objective D. persuasive E. spatial

Communication & Mass Media