What is the marketing concept? According to the marketing concept, what determines if a sale will actually occur?
What will be an ideal response?
The marketing concept is a simple and intuitively appealing philosophy. It states that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives. It is based on an understanding that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.
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Which of the following activities is not associated with the purchase and payments business process?
A. Buying products and services. B. Receiving goods. C. Recording payments to vendors. D. Maintaining customer records.
Interlocking goals characterize ________ parties-the parties need each other in order to accomplish their objectives and each has the potential to influence the other party.
Fill in the blank(s) with the appropriate word(s).
If a word you choose in a presentation has a different meaning for different people in the audience, your problem is one of symbolism
Indicate whether the statement is true or false
What strategy did Yale professors Sherif and Hovland (1961) develop that maintains that individuals can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs?
a. human judgment theory b. human change theory c. social change theory d. social judgment theory