A focused organizational effort to create a new product or process via technological advances is called
A) a development project.
B) a sociotechnical system.
C) benchmarking.
D) strategic positioning.
E) vertical integration.
A) a development project.
A development project is a focused organizational effort to create a new product or process via technological advances. For example, when MTV launched channels aimed at various Asian American markets, the company used development projects embedded in a culture that values innovation.
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Roy is power oriented. He does not tolerate people on his negotiating team who do not go along with his ideas. Roy's resolves conflict in the ________ mode.
A. accommodating B. avoiding C. collaborating D. compromising E. competing
Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes
A) process benchmarks B) distinctive capabilities C) distributive capabilities D) facultative benchmarks E) concentric capabilities
The historical approach correlates past sales to past advertising expenditures using advanced statistical techniques
Indicate whether the statement is true or false
By using short, simple words, you
A) emphasize the emotional meaning rather than the logical meaning of your message. B) encourage readers to respond to your message using short slang words. C) avoid a conversational tone that can distract readers from relevant facts and figures. D) keep ethnocentrism out of your writing. E) focus readers on the content of your message, not on how it is conveyed.