Tailoring media content to specific audiences that possess characteristics of interest to specific advertisers is a strategy known as

A. message concentration.
B. subgroup marketing.
C. synergy.
D. narrowcasting or niche marketing.


Answer: D

Communication & Mass Media

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Jake is from a neighborhood known for its gang activity. His father is in prison

Knowing this, his classmates label him a "loser." As a result of being stereotyped in this way, what do scholars find likely to transpire? A) He will recognize their foolishness and simply dismiss their remarks. B) His performance will suffer, as will his health and self esteem. C) He will likely not be affected since his classmates are not his reference group. D) His performance will improve, as will his health and self esteem.

Communication & Mass Media

What is argumentum ad hominem?

What will be an ideal response?

Communication & Mass Media

Women generally place more emphasis on relationships and are more likely to show, by their communication behavior, that they care and want to help.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Explain what is meant by "Speech is concrete."

What will be an ideal response?

Communication & Mass Media