Successful broad differentiation allows a firm to
A. take sales and market share away from rivals by undercutting them on price.
B. be the industry's best-cost provider.
C. avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D. command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
E. set the industry ceiling on price.
Answer: D
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