TV, radio, and Internet advertisements, and sales promotions like coupons and rebates are a few examples of ________

a. business-to-business marketing
b. business-to-consumer marketing
c. internal marketing
d. research marketing


b

Business

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A market segment profile provides customers with an understanding of how a business can use its capabilities.

Answer the following statement true (T) or false (F)

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Which of the following promotions is targeted toward the trade rather than consumers?

A. bounce-back coupons B. coupons C. premiums and sweepstakes D. bonus packs E. spiffs

Business

Identification services can prove that someone was the actual sender of a message

Indicate whether the statement is true or false

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