TV, radio, and Internet advertisements, and sales promotions like coupons and rebates are a few examples of ________
a. business-to-business marketing
b. business-to-consumer marketing
c. internal marketing
d. research marketing
b
Business
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A market segment profile provides customers with an understanding of how a business can use its capabilities.
Answer the following statement true (T) or false (F)
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Which of the following promotions is targeted toward the trade rather than consumers?
A. bounce-back coupons B. coupons C. premiums and sweepstakes D. bonus packs E. spiffs
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Identification services can prove that someone was the actual sender of a message
Indicate whether the statement is true or false
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