The overlap that occurs when the same people see an ad twice is referred as
A. duplicated reach.
B. program rating.
C. unduplicated reach.
D. coverage.
E. frequency.
Answer: A
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Which term refers to combining a question with a discussion of a product's FABs?
A. Marketing mix B. Product dramatization C. Sales presentation mix D. SELL sequence E. SWOT analysis
The term CFO refers to:
a. complete financial openness b. chief financial officer c. constant fiscal offerings d. committee for financial operations e. chief financial operations
What is the biggest mistake job seekers make when writing cover messages?
A) Making them too long B) Printing them on low-quality paper C) Making them sound too generic D) Not referring to an enclosed résumé
Diamond Plywood, Inc., manufactures four types of plywood panels. Each product must go through the following operations: patching, grading, gluing, and baking. The time in hours required for each operation for each panel, the total capacity available for each of these operations in a given month, as well as the minimum production requirements and the profit contributions per panel are given in the following table. If Diamond Plywood wishes to increase its capacity in one of the four operations, which operation should it be?
A. patching
B. grading
C. gluing
D. baking