Performing cost/benefit analysis involves:
A. only those activities that provide an implicit monetary loss and gain.
B. quantifying the costs and benefits associated with a given activity and deeming the activity worthwhile only if the costs exceed the benefits.
C. quantifying the costs and benefits associated with a given activity and deeming the activity worthwhile only if the benefits exceed the costs.
D. only those activities that provide an explicit monetary loss and gain.
Answer: C
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