The group that spends the most money are consumers ages ________.

A) 18-25
B) 26-34
C) 35-44
D) 45-54
E) 55-64


Ans: D) 45-54

Communication & Mass Media

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As a general rule, try not to set type wider than:

a. 39 characters b. 29 characters c. 59 characters d. 20 characters

Communication & Mass Media

In reflected appraisal, messages received from significant others are particularly powerful.

a. true b. false

Communication & Mass Media

Nadine's boyfriend Rory is telling her about his day while the television is on in the background. Halfway through his story, Nadine's phone beeps to signal that she has just received a text message. Nadine also notices how hot the house is and is wondering whether the air conditioning has been turned on yet. Nadine, who understands how distracting ________ can be, asks Rory to wait while she turns off her television and phone and turns on the air conditioner. Once these tasks have been taken care of, Nadine knows that she will listen much more effectively.

A. problems B. people C. noise D. technology

Communication & Mass Media

Although e-mail provides an inexpensive and efficient way of communicating with large audiences at once, its convenience gave rise to what issue?

A. overstimulation B. texting C. spam D. microblogging

Communication & Mass Media