The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

A. segmentation.
B. diversification.
C. target marketing.
D. concentration.
E. customization.


Answer: A

Business

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In which of the following ways has the federal government acted to regulate the nature of CEO pay?

a. capping CEO pay based on total company revenue b. forcing disclosure of CEO compensation to employees c. forcing a max ratio of CEO compensation to nonmanagement employee compensation d. levying a special tax on CEO compensation

Business

Answer the following statements true (T) or false (F)

Minimizing reported income would not be a motive guiding the selection of accounting methods.

Business

[The following information applies to the questions displayed below.]Seattle Company issued a $90,000 face value discount note payable to First Federal Bank on September 1, Year 1. The note had a 4% discount rate and a one-year term.What is the effect of the accrual of interest expense on the elements of the financial statements?

A. Liabilities will increase and assets will decrease. B. Assets will increase and retained earnings will increase. C. Assets and liabilities will decrease. D. Liabilities will increase and retained earnings will decrease.

Business

Throughput is ______.

a. measured by the ratio of input to output b. measured by the ratio of waste to output c. a measure of how an order moves from receipt to delivery d. a measure of those orders not regulated by the government

Business