The idea that if a sufficient number of people adopt the innovation, additional adoption of the innovation becomes self-sustaining, assuring future growth is known as ______.

A. late adopters
B. early majority
C. reciprocal interdependence
D. critical mass


D. critical mass

Communication & Mass Media

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Argument by __________ says that what is true in one case is or will be true in another

Fill in the blanks with correct word

Communication & Mass Media

This refers loosely to any radio production work that is not done live (over the air):

a. recorded program production b. digitized production c. pre-taped program d. none of these

Communication & Mass Media

Groupthink leads to blocking out possible options and analysis

Indicate whether the statement is true or false

Communication & Mass Media

Sylvia was part of a small group attempting to deal with a wave of thefts in the campus dorms. Because the group was a problem-solving group, it would be unlikely to present its results in

A. a symposium B. a convocation C. a seminar D. an open forum E. a panel discussion

Communication & Mass Media