Saturn Inc., a fruit juice manufacturer, came up with an advertising campaign based around the slogan, "It's a wholesome meal." The ad speaks about the nutritious content of the fruit juice and how it can assist in losing weight. With respect to the positioning strategies, this is an example of positioning by
A. product class.
B. cultural symbols.
C. competition.
D. use or application.
E. quality.
Answer: D
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Elly and Sylvia, owners of Gaia Organic Foods, do not have a formal policy about dress code and work procedures because they see their company as a family place that is enjoyable to work for. Elly and Sylvia believe that if you treat employees like family, the company will do well and grow. _____ are the core beliefs that represent the core values of Gaia Organic Foods' culture.
A. A code of ethics B. Basic assumptions C. Espoused values D. Rites and rituals E. Observable artifacts
Organizations that pass the leadership roles onto the children of former leaders most likely view leadership as a(n)
a. trait. b. socially based characteristics. c. inherited personality. d. birthright.
A message that is made to look as though it is coming from a trusted source but is not is called
a. a denial of service attack b. digital signature forging c. Internet protocol spoofing d. URL masquerading
Answer the following statements true (T) or false (F)
1. The information from a cost accounting system allows managers to make decisions about planning and directing, but not about controlling. 2. Cost accounting systems are primarily concerned with accumulating product cost information. 3. When direct materials are received on the production floor, they are recorded on the job cost record. 4. When raw materials are requisitioned for a job, the Raw Materials Inventory account is debited. 5. Manufacturing Overhead is a temporary account used to accumulate indirect production costs during the accounting period.