Which of the following is NOT true of a product-market?
A. Very different types of products may compete for consumer dollars.
B. Naming product-markets includes consideration of where the customers are.
C. Customers in a product-market have very similar needs.
D. Competing suppliers offer close substitutes to satisfy needs.
Answer: A
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"Backstage" contact points in a blueprint refer to:
A) contacts which are not face-to-face. B) discrete contact points with the customer. C) the contact points for suppliers. D) contact points that are observable to customers.
Market tests are diagnostic and are directed toward eliminating serious problems with the product
Indicate whether the statement is true or false
Which of the following is not a distinguishing characteristic of a derivative instrument?
a. Derivative instruments have terms that require or permit net settlement. b. Derivative instruments have a low initial net investment. c. Derivative instruments are highly effective throughout their term. d. Derivative instruments have one or more underlyings and notional amounts.
Which of the following is the best way for Lawyer Larson's Paralegal Pat Patterson to introduce himself to a client?
A) "Hey, I'm Pat. I work for the lawyer." B) "Hey, I'm Pat Patterson. I just need to ask you some questions." C) "Hello, I'm Pat Patterson. I am a paralegal, assisting Lawyer Larson. I need to spend some time with you, asking you some questions about your matter." D) "Hello, I'm a paralegal. I need to ask you a bunch of questions before we can get started on your case."