According to Hofstede, values associated with a long-term orientation are respect for social obligations and the need to save face
Indicate whether the statement is true or false
FALSE
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Wadsworth Distribution Company has total advertising expenses of $84,000: $32,000 for radio and $52,000 for print advertising. The expense for print advertising is allocated to Department A and Department B based on the total of net sales represented by each department. The total net sales for Wadsworth Distribution Company is $744,000 . The net sales generated are $558,000 and $186,000 for
Department A and B, respectively. How much of the expense for print advertising should be allocated to Department A? a. $13,000 b. $39,000 c. $63,000 d. $21,000
Which of the following is a benefit of using blogs as marketing tools for companies?
A) Blogs provide companies with a platform to help portray wider merchandise. B) Blogs are online selling platforms for people located in hard-to-reach places. C) Blogs help reach a wider audience compared to other online direct marketing tools. D) Demographic information about customers can be easily discovered. E) Blogs can offer a fresh, original, personal, and cheap way to enter into consumer conversations.
Answer the following statements true (T) or false (F)
1. Downward communication is a short and simple yet serious statement uttered by a superior and targeted toward a particular subordinate that is intended to reinforce appropriate work behavior and conduct. 2. Workplace rebellion occurs when you express disagreement or contradictory opinions about the workplace and its policies, practices, and employees. 3. The choice of which kind of dissent to use is often based on the perception of whether the response to the trigger event will be viewed as constructive or adversarial. 4. Workers who express upward dissent tend to have a low-quality relationship with their superiors, marred by distrust. 5. Mentor–protégé relationships develop between an experienced colleague who has attained career success and a less advanced colleague who demonstrates the potential to be equally successful at work.
Public relations professionals do not need communications cross-training, because they are already well trained in advertising and marketing
Indicate whether the statement is true or false