Match these approaches to marketing with their descriptions.
a) Marketing research, market segmentation, product positioning and brand management.
Choose...
i) New marketing approaches
ii) Mainstream marketing approaches
b) You work together with customers to create ideas, communities, events and lifestyles.
Choose...
i) New marketing approaches
ii) Mainstream marketing approaches
c) Use of developments in psychology and the social sciences to develop new ways of
analysing and exploiting different consumer preferences and behaviours.
Choose...
i) New marketing approaches
ii) Mainstream marketing approaches
d) Customer relations management (CRM) and direct marketing including the use of
communications technologies, such as social media.
Choose...
i) New marketing approaches
ii) Mainstream marketing approaches
a. Iii – Correct. Mainstream marketing approaches.
b. Ii ) – Correct. New marketing approaches.
c. Ii ii – Correct. Mainstream marketing approaches.
d. i) – Correct. New marketing approaches.
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A firm that builds dedicated facilities to produce a relatively stable output of products over time in a very efficient manner and purchases peak production capability from other companies is using subcontracting
Indicate whether the statement is true or false.
A public nuisance is one affecting an indeterminate number of people
Indicate whether the statement is true or false
For the following financial statement items, calculate trend percentages using 2016 as the base year: