Provide examples of data mining applications.
What will be an ideal response?
Table 34.2 Examples of data mining applications.
Retail/Marketing
Identifying buying patterns of customers
Finding associations among customer demographic characteristics
Predicting response to mailing campaigns
Market basket analysis
Banking
Detecting patterns of fraudulent credit card use
Identifying loyal customers
Predicting customers likely to change their credit card affiliation
Determining credit card spending by customer groups
Insurance
Claims analysis
Predicting which customers will buy new policies
Medicine
Characterizing patient behavior to predict surgery visits
Identifying successful medical therapies for different illnesses
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A) ?kernel ? B) ?command ? C) ?event ? D) ?task