When and how can copy testing be done for advertising evaluation?
What will be an ideal response?
• when copy testing can occur — both before an ad is put into the media (pre-testing) and after it has been printed, broadcast or put on the Web (post-testing)
• How — Pre-testing methods include comprehension tests, formal questionnaires, portfolio recall tests, physiological tests, and focus group tests
• How — Post-testing methods include recall tests, recognition tests and direct response.
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Which of the following acts regulates spam e-mail on the Internet?
A) Anticybersquatting Consumer Protection Act B) Controlling the Assault of Non-Solicited Pornography and Marketing Act C) Communications Decency Act D) Uniform Computer Information Transactions Act
The EU began as a common market for
A. all imported goods from beyond Europe. B. the textile and dairy industries. C. the coal and steel industries. D. the transportation industries.
Several years ago, BMW produced The Hire, a series of short films that were distributed online. The purpose of the film was to make the BMW brand relevant to young males who, BMW hoped, would become interested in the brand and would be more likely to purchase a BMW in the future. The films were directed by popular action-film directors of that time, and showed the BMW engaging in high-speed chases and other high-adrenaline situations. No actual product information was provided. BMW made it easy for site visitors to share the videos with friends. The films were viewed millions of times, and BMW considered it a highly successful promotion. Of the factors affecting the consumer decision process, which ones were the primary factors this campaign sought to use to affect the consumer decision
process of those who watched the films? What will be an ideal response?
Might-E Mart LLC was formed in New Jersey. Might-E Mart's members are Oscar, who is a citizen of New Jersey, and Peri, who is a citizen of New York. For federal diversity jurisdictional purposes, Might-E is a citizen of
A. all states. B. New Jersey and New York. C. New Jersey only. D. no state.