A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. Which of the following disadvantages would most likely affect this campaign?
A. poor photo reproduction
B. poor detail
C. low reader involvement
D. long lead times
E. inability to convey complex messages
Answer: D
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Which of the following is NOT suggested for replicating actual speechmaking conditions?
a. Run through the entire speech without stopping. b. Turn music up to simulate distractions. c. Stand up if you will be standing during the speech. d. Pretend to talk to the audience.
Which component of ethical behavior can mean that successful implementation has developed competence?
A. component 1: moral sensitivity B. component 2: moral judgment C. component 3: moral motivation D. component 4: moral character
A travel agent adds value by creating an itinerary that includes transportation, accommodations, and activities that are customized to your budget and travel dates. In terms of the value-chain analysis, this is an example of a ________ organization.
A. service B. travel C. retail D. manufacturing
The ________ is the stated amount on the face of a bond, which the firm is to repay at the maturity date
A) historical value B) debt price C) par value D) relevant value E) none of the above