While considered a form of advocacy advertising, ________ may have no affiliation with a corporate or trade sponsor but may be sponsored by an organization to bring attention to what they consider to be an important cause.
A. positioning ads
B. transit ads
C. image ads
D. issue ads
E. direct-response ads
Answer: D
You might also like to view...
The percentage-of-sales method may use which of the following items as the basis for estimating uncollectible accounts for the period?
a. Net income b. Net purchases c. Credit sales d. All of the above e. None of the above
Which of the following is not typically involved in servant leadership training?
A. self-assessment exercises B. educational sessions C. visualization D. goal setting
Which sentence is expressed correctly?
A) Brittney wondered whether her order had been shipped? B) Brittney asked whether her order had been shipped? C) Brittney wondered whether her order had been shipped.
As part of any legislative proposal or other major governmental action that will significantly affect the quality of the environment, the government must generally include an environmental assessment (EA)
a. True b. False Indicate whether the statement is true or false