Explain the common problems that international market researchers encounter
What will be an ideal response?
International researchers deal with less homogeneous markets in and among countries. The markets often vary greatly in their levels of economic development, their cultures and customers, and their market conditions. In many developing countries, infrastructure is an impediment to executing phone, mail, and online surveys. Choosing an appropriate data collection method can be difficult. Cultural and language differences can present obstacles in interpreting the data and drawing realistic conclusions. Also, low literacy rates may interfere with survey results.
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Define positioning.
What will be an ideal response?
Kristen is a prolific writer. She ________ a couple books of poetry and about a hundred short stories. Someday she ________ as famous as Edgar Allen Poe
A) was writing/will be B) has written/would be C) had written/would be D) has written/will be
If a firm has a 2 million shares outstanding and its stock trades at $25 per share, the company also has $10,000,000 in debt. The company's market capitalization is
A) $40,000,000. B) $49,000,000. C) $50,000,000. D) $60,000,000.
Which of the following is the best definition for a functional dependency?
A) An attribute that depends on another attribute, not the key, for its meaning B) A set of related attributes that form a sub theme in the entity C) Repeated groups or arrays in a column D) None of the above