Which of the following best explains why an advertiser should use OOH advertising?
A. OOH advertising offers a low cost per exposure.
B. The audience demographics for OOH ads are easy to measure.
C. Many locations are readily available for OOH advertising because of low demand.
D. OOH advertising involves minimal preparation and planning.
E. OOH messages are influenced by their environment.
Answer: A
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The ______ proposes that the consequences of employees’ behavior will motivate employees to behave in predetermined ways.
a. equity theory b. reinforcement theory c. goal-setting theory d. expectancy theory
Retrospectively looking back, what was the problem with "The Eleven Tips on Getting More Efficiency Out of Women published in 1943?
a. The intent was to treat women differently based on the perception of inferiority b. The intent was good but the instructions were too restrictive c. The tips only address the transportation industry and others needed the information as well d. The tips did not apply to all women
The first step in writing a report is to ________
A) prepare a work plan B) determine your research strategy C) understand the problem or assignment clearly D) compose the first draft
What has the research consistently found regarding the cost of online recruitment?
a. Online recruiting methods are considerably less costly than traditional recruiting methods. b. Online recruiting and traditional recruiting methods are equally costly. c. Traditional recruiting methods are cheaper than online recruiting methods. d. none of these