Resorts that specialize in massage and aromatherapy look to target health-conscious people. Hence, they place advertisements in health and fitness magazines. Which criterion for evaluating a market segment is seen in the example?

A. Substantial
B. Reachable
C. Actionable
D. Profitable
E. Identifiable


Answer: B

Business

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Topography, including mountains, deserts, plains, and bodies of water, greatly influence:

A. local attitudes toward industrially developed economies. B. political relationships. C. the local approach to education and health services. D. the physical distribution of products and services.

Business

In what way are stock rights generally different from stock warrants?

a. Stock rights are generally granted to current shareholders only. b. Stock rights are non-transferable. c. Stock warrants are only issued with bonds. d. Stock warrants are only issued with preferred stocks. e. Rights and warrants differ in no way; they convey the same rights

Business

A(n) ______ outlines an organization’s reason for being.

Fill in the blank(s) with the appropriate word(s).

Business

Marketers can capitalize on consumer learning by designing marketing strategies that promote reinforcement. 

Answer the following statement true (T) or false (F)

Business