The sales presentation should include elements that appeal to the prospect's five senses.
Answer the following statement true (T) or false (F)
True
By letting prospects use the product, you can appeal to their senses: sight, sound, touch, smell, and taste. The presentation should be developed with appeals to the senses, since people often buy because of emotional needs and the senses are keys to developing emotional appeals.
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Storage and retrieval on sequential storage devices are slow but the devices are inexpensive, which makes tapes suitable for backup purposes.
Answer the following statement true (T) or false (F)
An interview schedule is a written list of questions that is being used in an unstructured interview.
a) True b) False
If you buy a term insurance policy with a conversion option, this means that you
A) will get most of your premiums back if you terminate the policy before its expiration. B) can convert the policy to a larger term policy after one year. C) can convert your term policy to a whole life policy during the conversion period. D) will be able to change the term of your policy and automatically extend it.
Provide two examples of businesses that practice low-cost strategies and two examples of businesses that practice differentiation strategies.
What will be an ideal response?