________ are ads that appear underneath a web page and become visible only when a user leaves the site.
A. Blogs
B. Banner ads
C. Links
D. Interstitials
E. Pop-unders
Answer: E
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When the Edgewater Hotel & Resort develops a marketing campaign aimed to attract business customers, institutions, and organizations that need a location to hold 2 to 4 day conferences, the type of segmentation approach being used was:
A) demographics B) product usage C) type of business D) customer value
Legitimate, shared standards against which the appropriateness of behavior can be evaluated are known as
A. corporate strategies. B. organizational directives. C. anomalies. D. team norms. E. behavioral guidelines.
RayCorp offers to buy out MegaCorp by paying $69 per share. LandCo, who also wants to buy MegaCorp, offers to pay $75 per share. When the bidding process is finally over, RayCorp has offered $85 per share and LandCo has offered to pay $90 per share. MegaCorp agrees to sell to RayCorp on grounds that, all things considered, the takeover by RayCorp would be better for the business. LandCo claims
that MegaCorp should have sold the company to it since it was the highest bidder. Is LandCo correct? a. Yes. This is a breach of duty. MegaCorp must sell the company to the highest bidder; it cannot give preferential treatment to a lower bidder. b. No. This is covered by the Williams Act. c. No. The directors have broad discretion in deciding to whom to sell the company. d. No. MegaCorp is acting in good faith by considering all things, not just the offering price of the shares.
An insured person has a 15-30-5 Personal Liability and Property Damage automobile insurance policy. How much will the insurance company pay as a combined maximum if the insured has an automobile accident in which one or more third parties suffer personal injury (or death) and property damage?
a. $35,000 b. $50,000 c. $20,000 d. $45,000