The text suggests that communication is a/an

A. line.
B. transaction.
C. monologue.
D. exercise.


B. transaction.

Communication & Mass Media

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The topic of Jeremy?s informative speech is ?The Civil War.? His speech will last seven

minutes.  Which central idea would be his best choice? A) ?The Civil War.? B) ?Was the Civil War a battle for states? rights or a fight to free the slaves?? C) ?To inform my audience about the Civil War.? D) ?The Civil War led to the creation of a new state called West Virginia.?

Communication & Mass Media

__________ __________ exists when a message we are trying to understand is highly complex, is packed with detailed information, or involves intricate reasoning. [p. 118, I]

Fill in the blank(s) with correct word

Communication & Mass Media

_____ is the use of extreme exaggeration, as in "I'm so hungry I could eat a horse."

A) Alliteration B) Hyperbole C) Irony D) Personification

Communication & Mass Media

What element of organizing puts like products on the same shelves in the grocery store?

A) similarity B) selective attention C) proximity D) closure

Communication & Mass Media