Advertising departments may use independent research organizations or freelance specialists for some of their projects.
Answer the following statement true (T) or false (F)
True
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Which of the following would be classified as a part of internal secondary data?
A) online information database B) internal database C) demographic data within a company's target market D) any government data E) Google
Which level of Maslow's hierarchy of needs deals with friendship, family, and sexual intimacy?
A. safety B. esteem C. physiological D. self-actualization E. love/belonging
When Anheuser-Busch ran an advertising campaign featuring the slogan, "Know when to say when," it was using
A. competitive advertising. B. public relations. C. product advertising. D. public service awareness. E. advocacy advertising.
Jay holds himself out as possessing special accounting skills. As an agent, he must exercise the degree of skill or care expected of
A. a person having those skills. B. an average, unskilled person. C. a reasonable person. D. the principal.