Personal selling
A. is often a company's largest single operating expense.
B. is the least profitable business decision for any company.
C. requires only that the sales rep have an engaging smile, a big expense account, and the ability to get along well with people.
D. is important to business firms, but only about 1 percent of the U.S. labor force does personal selling work.
E. uses the same techniques around the globe with little variation.
Answer: A
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