American Airlines BreakAway fares offer travelers substantial savings on nonstop flights from Newark, New Jersey to Los Angeles from mid-August to mid-October. The round-trip airfare is $299 for customers who depart on Friday and return the following Monday or Tuesday. American Airlines is using a(n) ________ differential.
A. Place
B. Quantity
C. Quality
D. Time
E. Incentive
Answer: D
You might also like to view...
BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________
A) brand slogan B) brand personality C) brand mission D) brand architecture E) brand vision
Subliminal perception refers to
A. the process of seeing or hearing messages without being aware of them. B. the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with ones normal behavior. C. the ability of a person to understand the allegorical meanings behind words, sentences, or paragraphs communicated in writing or speech. D. the inability of a person to communicate due to lack of background knowledge or experience. E. a person's innate ability to read non-verbal cues like body language and facial expressions.
Liabilities are reported on the
A) income statement B) statement of owner's equity C) statement of cash flows D) balance sheet
___________, in its simplest form, is whether or not we measured what we thought we measured.
A. Feasibility B. Validity C. Forecasting D. Reliability E. Impact