An example of a firm that pursues a differentiation strategy is
A. Cartier.
B. Lexus.
C. Bic.
D. A regional discount gas station chain.
E. Home Depot.
C. Bic.
The differentiation strategy is to offer products or services that are of unique and superior value compared to those of competitors but to target a wide market. Because products are expensive, managers may have to spend more on R&D, marketing, and customer service. This is the strategy followed by Ritz-Carlton hotels and the makers of Lexus automobiles.
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Which part of the presentation reminds the audience what you want listeners to do or think?
A) Introduction B) Final remarks C) When you end with clarity and confidence D) When you restate your main points E) During the presentation close
On a variable costing income statement, the difference between sales and variable cost of goods sold is called:
a. gross margin. b. contribution margin. c. profit margin. d. manufacturing margin.
Answer the following statements true (T) or false (F)
1. Seeing other guests enjoying their meals enhances a guest’s dining experience since happiness and satisfaction are contagious. 2. An information-rich environment is preferable when guests need to make many decisions. 3. Every aspect of the service environment should be managed; nothing should be left to chance. 4. One way to help guests cope with information overload is to use cues like smells or sounds that recall memories for them to respond appropriately to a service setting.
What advice do lawyers typically offer regarding how to communicate a crisis? How does this advice differ from what public relations counselors would tell their clients?
What will be an ideal response?