How does the use of audio and video in broadcast stories affect the role of the reporter and the relationship between the story and the audience?

What will be an ideal response?


Use of audio and video can help draw the audience into the story by making it easier for the reporter or anchor to set the scene. It also makes the news feel fresher and more immediate to viewers by accentuating the “now” element of journalism. However, because broadcast news audiences tend to be more distracted than print audiences, broadcast scripts must be written in tight, easy-to-understand language that has a conversational tone. This gives the audience a better chance of understanding why the story matters, and it also makes it easier for the anchor to read the scripts on camera. It is also important for journalists to ensure that the story they write matches with the audio and video both structurally and stylistically, so that the words spoken by the anchor come at the right time and are supported by what the audience sees on the screen.

Communication & Mass Media

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Tasha was outraged that her idea wasn't well received by the group. She angrily said to her

group members, "Maybe you don't understand the ramifications of this decision. If we don't do use my idea, I'm outta here. " Tasha has resorted to which approach to conflict? a. avoidance b. compromise c. accommodation d. competition e. appeasement

Communication & Mass Media

Which of the following is NOT a means of creating increased team identification?

a) Constant reference to the presumed "we." b) Espousing shared values. c) Using labels to categorize events. d) Creating a common enemy.

Communication & Mass Media

Conflict can be a constructive and creative aspect of relationships.

Answer the following statement true (T) or false (F)

Communication & Mass Media

________ speakers aim to get listeners to relax, smile, perhaps laugh, and generally enjoy themselves

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media